The Division of University Advancement plays a pivotal role in promoting and supporting the mission of the university by developing and nurturing relationships with various internal and external constituencies. Central to its purpose is the responsibility of building bridges between the university and the media, ensuring that accurate and timely information about the institution’s achievements, programs, and initiatives reaches the public. By fostering positive engagement with the media, this division enhances the university's reputation and visibility on both local and global stages.
Beyond media relations, the Division of University Advancement is instrumental in cultivating partnerships with alumni, community members, donors, and other key stakeholders. These relationships are essential in generating financial and institutional support, which directly benefits the university's students, faculty, and staff. By aligning the university’s goals with the interests of its supporters, the division works to secure resources that ensure long-term sustainability, enhance academic programs, and improve campus infrastructure. The division’s work also strengthens the sense of pride and loyalty among alumni, creating a lifelong connection between graduates and their alma mater.
The division is responsible for a broad array of activities and initiatives that serve as the foundation for building lasting and mutually beneficial relationships. These activities include fundraising, alumni engagement, public relations campaigns, media outreach, and organizing special events that highlight the university’s contributions to society. It also plays a key role in maintaining open lines of communication between the university and elected officials, parents, and friends of the institution, ensuring that the university remains responsive to the needs and concerns of its stakeholders.
The Vice President for University Advancement leads this critical division and oversees the following key offices and areas that contribute to its mission:
This office is responsible for managing the university’s communications with the media and ensuring consistent messaging to the public. It handles press releases, media inquiries, and public relations strategies aimed at promoting the university’s image.
Focused on maintaining strong connections with graduates, this office engages alumni through various programs and events that foster lifelong ties to the university, ensuring continued support and involvement in university initiatives.
This department manages the production of printed materials, including brochures, newsletters, and other publications that communicate the university’s vision, achievements, and opportunities to its constituencies.
As the voice of the university, Phoenix FM serves as a platform for broadcasting educational content, news, and university events. It also acts as a tool for connecting with the wider community and enhancing the university’s presence through radio programming.
Together, these departments within the Division of University Advancement work cohesively to build and maintain a network of support that strengthens the university and its impact on society.
© WILLIAM V.S. TUBMAN UNIVERSITY